Marketing Manager
The Marketing Manager will report to the Marketing liaison on the Board of the Directors. The position will have occasional support from others in the office, as needed, but will primarily work as a department of one. Ideal candidates should have experience with long-term marketing plans, from strategy, to execution, to analysis and reporting. They will be comfortable working independently, but also able to collaborate with teams.
JOB DUTIES
With guidance from a Board representative, develop, execute and implement effective marketing strategies and accompanying materials, including but not limited to the following:
- Social media: generate content, manage and monitor postings and ensure a response to messages on all platforms as needed (Instagram, Twitter, Facebook, Houzz, Pinterest and LinkedIn)
- Website: utilize WordPress to maintain current content; create and upload new & engaging content regularly, including monthly blog postings; ensure website postings are conducive for Search Engine Optimization (SEO)
- Marketing Materials: prepare and execute (both in-house and in coordination with outside vendors) all printed, digital and visual display materials in line with NSPJ brand, including: Requests for Proposals (RFPs), business development documents, press releases, in-house templates, presentations for industry events, signage for job sites, displays for recruiting events, etc.
- Sponsorships: coordinate involvement in industry activities and events, including contest entries; work with the Board to implement charitable sponsorships as needed
- Photography: manage image library; collaborate with architects, clients, and freelance photographers to strategize & schedule photoshoots of completed projects
- Administrative duties: budget tracking; review contracts with outside vendors; marketing library organization; project database updates and other clerical work associated with the marketing function
*The listed qualifying range of professional experience is a guideline which is subject to comparison against job performance. Individuals may be outside this range at NSPJ’s discretion.
MINIMUM QUALIFICATIONS
- Excellent attention to detail and written & verbal communication (grammar, punctuation, proofreading, spelling)
- Ability to develop new and effective marketing concepts and strategies and to successfully implement them
- Proficiency in the following: Adobe Creative Suite (esp. InDesign and Photoshop), WordPress, website analytics, and MS Office Suite
- Understanding of brand standards and general graphic design principles
- A self-starter who can take direction & feedback, with a solutions-based approach to problem-solving
- A minimum of 5 years’ experience in marketing or closely related field, such as advertising or public relations (PR)
- Bachelor’s degree in marketing, journalism, communications, business OR an unrelated degree with commensurate experience of at least 7 years
ESSENTIAL JOB REQUIREMENTS
- Communicate clearly and effectively in English, both written and verbally
- Daily office attendance for a typical workday (8am-5pm) and accurate time recording
- Able to work independently and cooperatively with coworkers
- Able to work efficiently and meet deadlines
- Knowledge and daily use of computers & aforementioned programs
- Must be able to see (close, and at a distance), listen, speak, sit, stand, bend, stoop, reach overhead with hands and arms, use hands to handle/feel, and lift/move up to 25lbs
- Able to handle stress
- Own and able to effectively use a smartphone with Instagram app (for social media posting)
*This list is not necessarily exhaustive and may be supplemented or revised by NSPJ at its sole discretion
